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Food Truck Market: ZIP 07643

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07643 has strong foot traffic at 14.1/20 on the EPA walkability index. Income near the national average ($79,476). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07643 is an urban area with moderate foot traffic. with a population of 10,942 and household incomes above the national median ($79,476). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,942

Population

$79,476

Median Income

+7% vs. national

Urban

Area Type

14.1/20

Foot Traffic

Very Car-Dependent

Median Age: 44.8 — older demographic, may prefer sit-down options.

College-Educated: 25.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07643.

Sit-Down Restaurants

6.4 per 10K residents

Fast Food / Counter

11.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,000

2BR Fair Market Rent

$1,798

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$350 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.