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Food Truck Market: ZIP 07201

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07201 has decent foot traffic at 12.4/20 on the EPA walkability index. Income slightly below the national average ($62,026). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07201 is an urban area with moderate foot traffic. with a population of 27,725 and household incomes near the national median ($62,026). There are 61 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,725

Population

$62,026

Median Income

-17% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 36.9 — mixed-age market, broad menu appeal.

College-Educated: 9.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07201.

Sit-Down Restaurants

12.6 per 10K residents

Fast Food / Counter

9.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,800

2BR Fair Market Rent

$1,476

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$450 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.