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Food Truck Market: ZIP 07202

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07202 has strong foot traffic at 15.3/20 on the EPA walkability index. Income slightly below the national average ($68,071). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07202 is an urban area with high foot traffic. with a population of 44,638 and household incomes near the national median ($68,071). There are 68 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,638

Population

$68,071

Median Income

-9% vs. national

Urban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 8.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07202.

Sit-Down Restaurants

6.9 per 10K residents

Fast Food / Counter

8.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,880

2BR Fair Market Rent

$1,508

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$710 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.