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Food Truck Market: ZIP 07204

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07204 sits in the above-average walkability at 14.8/20 on the EPA index. Median income runs 40% above the national median — $104,418 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07204 is an urban area with moderate foot traffic. with a population of 13,965 and household incomes well above the national median ($104,418). There are 21 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

13,965

Population

$104,418

Median Income

+40% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 38.6 — mixed-age market, broad menu appeal.

College-Educated: 29.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07204.

Sit-Down Restaurants

7.9 per 10K residents

Fast Food / Counter

7.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,990

2BR Fair Market Rent

$1,585

Median Gross Rent

$410 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.