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Food Truck Market: ZIP 07203

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07203 has strong foot traffic at 14.1/20 on the EPA walkability index. Income near the national average ($82,967). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07203 is an urban area with moderate foot traffic. with a population of 22,455 and household incomes above the national median ($82,967). There are 28 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,455

Population

$82,967

Median Income

+11% vs. national

Urban

Area Type

14.1/20

Foot Traffic

Very Car-Dependent

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 18.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07203.

Sit-Down Restaurants

5.8 per 10K residents

Fast Food / Counter

6.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,950

2BR Fair Market Rent

$1,499

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$710 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.