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Food Truck Market: ZIP 07065

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07065 sits in the above-average walkability at 13.6/20 on the EPA index. Median income runs 22% above the national median — $90,852 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07065 is an urban area with moderate foot traffic. with a population of 29,748 and household incomes above the national median ($90,852). There are 51 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

29,748

Population

$90,852

Median Income

+22% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 39.0 — mixed-age market, broad menu appeal.

College-Educated: 25.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07065.

Sit-Down Restaurants

11.4 per 10K residents

Fast Food / Counter

5.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,220

2BR Fair Market Rent

$1,764

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$920 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.