Home › New Jersey › ZIP 07001

Food Truck Market: ZIP 07001

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07001 sits in the top walkability tier at 15.1/20 on the EPA index. Median income runs 29% above the national median — $95,935 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07001 is an urban area with high foot traffic. with a population of 17,143 and household incomes above the national median ($95,935). There are 17 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,143

Population

$95,935

Median Income

+29% vs. national

Urban

Area Type

15.1/20

Foot Traffic

Very Walkable

Median Age: 39.3 — mixed-age market, broad menu appeal.

College-Educated: 22.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07001.

Sit-Down Restaurants

2.9 per 10K residents

Fast Food / Counter

7.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,190

2BR Fair Market Rent

$1,839

Median Gross Rent

$350 K

Median Home Value

Bank Branches

$540 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.