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Food Truck Market: ZIP 07008

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07008 has decent foot traffic at 11.3/20 on the EPA walkability index. Income near the national average ($87,712). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07008 is an urban area with moderate foot traffic. with a population of 25,220 and household incomes above the national median ($87,712). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,220

Population

$87,712

Median Income

+18% vs. national

Urban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 39.3 — mixed-age market, broad menu appeal.

College-Educated: 18.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07008.

Sit-Down Restaurants

2.8 per 10K residents

Fast Food / Counter

5.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,300

2BR Fair Market Rent

$2,012

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$500 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $280–$480 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.