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Food Truck Market: ZIP 07036

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07036 has strong foot traffic at 14.2/20 on the EPA walkability index. Income near the national average ($89,942). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07036 is an urban area with moderate foot traffic. with a population of 45,101 and household incomes above the national median ($89,942). There are 81 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

45,101

Population

$89,942

Median Income

+21% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 16.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07036.

Sit-Down Restaurants

8.0 per 10K residents

Fast Food / Counter

10.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,930

2BR Fair Market Rent

$1,622

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.