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Food Truck Market: ZIP 07503

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07503 has strong foot traffic at 13.4/20 on the EPA walkability index. Income slightly below the national average ($60,295). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07503 is an urban area with moderate foot traffic. with a population of 19,567 and household incomes near the national median ($60,295). There are 53 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,567

Population

$60,295

Median Income

-19% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 33.4 — mixed-age market, broad menu appeal.

College-Educated: 9.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07503.

Sit-Down Restaurants

15.3 per 10K residents

Fast Food / Counter

11.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,870

2BR Fair Market Rent

$1,605

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$300 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $60,295.