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Food Truck Market: ZIP 07513

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07513 has strong foot traffic at 14.6/20 on the EPA walkability index. Income slightly below the national average ($64,320). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07513 is an urban area with moderate foot traffic. with a population of 10,961 and household incomes near the national median ($64,320). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,961

Population

$64,320

Median Income

-14% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 33.3 — mixed-age market, broad menu appeal.

College-Educated: 7.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07513.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

6.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,910

2BR Fair Market Rent

$1,606

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$58 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.