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Food Truck Market: ZIP 07508

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07508 sits in the above-average walkability at 14.8/20 on the EPA index. Median income runs 27% above the national median — $94,611 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07508 is an urban area with moderate foot traffic. with a population of 23,611 and household incomes above the national median ($94,611). There are 29 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,611

Population

$94,611

Median Income

+27% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 41.6 — older demographic, may prefer sit-down options.

College-Educated: 21.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07508.

Sit-Down Restaurants

4.2 per 10K residents

Fast Food / Counter

8.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,050

2BR Fair Market Rent

$1,749

Median Gross Rent

$440 K

Median Home Value

Bank Branches

$280 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.