Home › New Jersey › ZIP 07522

Food Truck Market: ZIP 07522

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07522 scores 13.6/20 for walkability — foot traffic is there. Income levels run 36% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 07522 is an urban area with moderate foot traffic. with a population of 22,599 and household incomes below the national median ($48,002). There are 13 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,599

Population

$48,002

Median Income

-36% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 31.3 — mixed-age market, broad menu appeal.

College-Educated: 5.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07522.

Sit-Down Restaurants

1.3 per 10K residents

Fast Food / Counter

4.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,690

2BR Fair Market Rent

$1,458

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$91 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $48,002.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.