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Food Truck Market: ZIP 07631

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07631 sits in the above-average walkability at 12.3/20 on the EPA index. Median income runs 36% above the national median — $101,398 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07631 is an urban area with moderate foot traffic. with a population of 29,342 and household incomes well above the national median ($101,398). The area has 64 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

29,342

Population

$101,398

Median Income

+36% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 43.0 — older demographic, may prefer sit-down options.

College-Educated: 32.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07631.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

11.9 per 10K residents

Fast Food / Counter

9.9 per 10K residents

What this means: Food trucks are 4.5% of the food scene here (3 trucks vs. 64 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,310

2BR Fair Market Rent

$1,925

Median Gross Rent

$500 K

Median Home Value

Bank Branches

$1.9 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $280–$480 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 64 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.