Home › New Jersey › ZIP 07666

Food Truck Market: ZIP 07666

Opportunity Score

91 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07666 sits in the above-average walkability at 14.7/20 on the EPA index. Median income runs 80% above the national figure — $134,311 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07666 is an urban area with moderate foot traffic. with a population of 41,499 and household incomes well above the national median ($134,311). There are 73 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,499

Population

$134,311

Median Income

+80% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 37.9 — mixed-age market, broad menu appeal.

College-Educated: 35.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07666.

Sit-Down Restaurants

8.9 per 10K residents

Fast Food / Counter

8.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,090

2BR Fair Market Rent

$1,850

Median Gross Rent

$500 K

Median Home Value

Bank Branches

$8.2 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.