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Food Truck Market: ZIP 07735

Opportunity Score
80 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07735 sits in the above-average walkability at 13.2/20 on the EPA index. Median income runs 32% above the national median — $98,760 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07735 is an urban area with moderate foot traffic. with a population of 19,203 and household incomes above the national median ($98,760). There are 24 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,203
Population
$98,760
Median Income
+32% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 43.6 — older demographic, may prefer sit-down options.
College-Educated: 24.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07735.

16
Sit-Down Restaurants
8.3 per 10K residents
8
Fast Food / Counter
4.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,740
2BR Fair Market Rent
$1,520
Median Gross Rent
$380 K
Median Home Value
1
Bank Branches
$71 K deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits