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Food Truck Market: ZIP 08861

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08861 has strong foot traffic at 14.6/20 on the EPA walkability index. Income slightly below the national average ($60,464). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 08861 is an urban area with moderate foot traffic. with a population of 58,264 and household incomes near the national median ($60,464). The area has 73 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

58,264

Population

$60,464

Median Income

-19% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 37.3 — mixed-age market, broad menu appeal.

College-Educated: 10.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 08861.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

6.9 per 10K residents

Fast Food / Counter

5.7 per 10K residents

What this means: Food trucks are 5.2% of the food scene here (4 trucks vs. 73 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,050

2BR Fair Market Rent

$1,623

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 73 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.