Home › New Jersey › ZIP 07753

Food Truck Market: ZIP 07753

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07753 sits in the above-average walkability at 11.6/20 on the EPA index. Median income runs 24% above the national median — $92,824 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07753 is an urban area with moderate foot traffic. with a population of 37,208 and household incomes above the national median ($92,824). The area has 75 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

37,208

Population

$92,824

Median Income

+24% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 43.7 — older demographic, may prefer sit-down options.

College-Educated: 27.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07753.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

7.3 per 10K residents

Fast Food / Counter

12.9 per 10K residents

What this means: Food trucks are 3.8% of the food scene here (3 trucks vs. 75 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,070

2BR Fair Market Rent

$1,740

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$1 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 75 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.