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Food Truck Market: ZIP 07712

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07712 sits in the above-average walkability at 12.6/20 on the EPA index. Median income runs 28% above the national median — $95,691 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07712 is an urban area with moderate foot traffic. with a population of 39,597 and household incomes above the national median ($95,691). There are 101 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

39,597

Population

$95,691

Median Income

+28% vs. national

Urban

Area Type

12.6/20

Foot Traffic

Walkable

Median Age: 41.1 — older demographic, may prefer sit-down options.

College-Educated: 37.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07712.

Sit-Down Restaurants

13.9 per 10K residents

Fast Food / Counter

11.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,000

2BR Fair Market Rent

$1,496

Median Gross Rent

$580 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.