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Food Truck Market: ZIP 07723

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07723 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($86,563). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07723 is an urban area with moderate foot traffic. with a population of 815 and household incomes above the national median ($86,563).

Area Profile

815

Population

$86,563

Median Income

+16% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 54.8 — older demographic, may prefer sit-down options.

College-Educated: 24.0% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,610

2BR Fair Market Rent

$1,422

Median Gross Rent

$1.3 M

Median Home Value

Bank Branches

$110 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.