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Food Truck Market: ZIP 07764

Opportunity Score

88 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07764 sits in the above-average walkability at 12.5/20 on the EPA index. Median income runs 66% above the national figure — $123,661 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07764 is an urban area with moderate foot traffic. with a population of 8,576 and household incomes well above the national median ($123,661). There are 15 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

8,576

Population

$123,661

Median Income

+66% vs. national

Urban

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 30.4 — mixed-age market, broad menu appeal.

College-Educated: 27.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07764.

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,420

2BR Fair Market Rent

$1,936

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$530 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $290–$490 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.