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Food Truck Market: ZIP 07757

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07757 sits in the above-average walkability at 10.3/20 on the EPA index. Median income runs 109% above the national figure — $156,196 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07757 is an urban area with moderate foot traffic. with a population of 6,130 and household incomes well above the national median ($156,196). There are 5 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

6,130

Population

$156,196

Median Income

+109% vs. national

Urban

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 48.3 — older demographic, may prefer sit-down options.

College-Educated: 36.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07757.

Sit-Down Restaurants

8.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,060

2BR Fair Market Rent

$1,310

Median Gross Rent

$690 K

Median Home Value

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $370–$570 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.