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Food Truck Market: ZIP 07724

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07724 sits in the above-average walkability at 11.2/20 on the EPA index. Median income runs 33% above the national median — $99,170 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07724 is an urban area with moderate foot traffic. with a population of 23,830 and household incomes above the national median ($99,170). There are 49 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,830

Population

$99,170

Median Income

+33% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 45.6 — older demographic, may prefer sit-down options.

College-Educated: 32.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07724.

Sit-Down Restaurants

9.7 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,850

2BR Fair Market Rent

$1,640

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$580 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.