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Food Truck Market: ZIP 08097

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08097 sits in the above-average walkability at 13.1/20 on the EPA index. Median income runs 60% above the national median — $119,042 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 08097 is an urban area with moderate foot traffic. with a population of 3,062 and household incomes well above the national median ($119,042). There are 7 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,062

Population

$119,042

Median Income

+60% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 45.8 — older demographic, may prefer sit-down options.

College-Educated: 23.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 08097.

Sit-Down Restaurants

9.8 per 10K residents

Fast Food / Counter

13.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,325

Median Gross Rent

$280 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.