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Food Truck Market: ZIP 08090

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08090 sits in the above-average walkability at 12.2/20 on the EPA index. Median income runs 55% above the national median — $115,701 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 08090 is an urban area with moderate foot traffic. with a population of 9,815 and household incomes well above the national median ($115,701). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,815

Population

$115,701

Median Income

+55% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 21.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 08090.

Fast Food / Counter

4.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$100 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.