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Food Truck Market: ZIP 08071

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08071 sits in the above-average walkability at 14.1/20 on the EPA index. Median income runs 34% above the national median — $100,085 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 08071 is an urban area with moderate foot traffic. with a population of 9,461 and household incomes well above the national median ($100,085). There are 13 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,461

Population

$100,085

Median Income

+34% vs. national

Urban

Area Type

14.1/20

Foot Traffic

Very Car-Dependent

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 34.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 08071.

Sit-Down Restaurants

6.3 per 10K residents

Fast Food / Counter

7.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,539

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$110 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.