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Food Truck Market: ZIP 08028

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08028 has decent foot traffic at 11.4/20 on the EPA walkability index. Income near the national average ($89,130). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 08028 is an urban area with moderate foot traffic. with a population of 25,098 and household incomes above the national median ($89,130). There are 49 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,098

Population

$89,130

Median Income

+20% vs. national

Urban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 28.7 — young market, strong street food demand.

College-Educated: 23.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 08028.

Sit-Down Restaurants

8.8 per 10K residents

Fast Food / Counter

10.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,677

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.