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Food Truck Market: ZIP 10002

Opportunity Score
51 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10002 scores 13.9/20 for walkability — foot traffic is there. Income levels run 38% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 10002 is an urban area with moderate foot traffic. with a population of 75,517 and household incomes below the national median ($46,525). The area has 377 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

75,517
Population
$46,525
Median Income
-38% vs. national
Urban
Area Type
13.9/20
Foot Traffic
Walkable
Median Age: 42.9 — older demographic, may prefer sit-down options.
College-Educated: 30.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 10002.

4
Food Trucks
Low competition — room to establish
0.5 per 10K residents
227
Sit-Down Restaurants
30.1 per 10K residents
150
Fast Food / Counter
19.9 per 10K residents
What this means: Food trucks are 1.0% of the food scene here (4 trucks vs. 377 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,480
2BR Fair Market Rent
$1,207
Median Gross Rent
$810 K
Median Home Value
12
Bank Branches
$2 M deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $46,525.

Low Competition, Proven Demand

Only 4 food trucks registered here against 377 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits