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Food Truck Market: ZIP 10009

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10009 has strong foot traffic at 13.6/20 on the EPA walkability index. Income near the national average ($87,963). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 10009 is an urban area with moderate foot traffic. with a population of 58,341 and household incomes above the national median ($87,963). There are 198 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

58,341

Population

$87,963

Median Income

+18% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 51.1% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 10009.

139

Sit-Down Restaurants

23.8 per 10K residents

Fast Food / Counter

10.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,750

2BR Fair Market Rent

$1,925

Median Gross Rent

$690 K

Median Home Value

Bank Branches

$410 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.