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Food Truck Market: ZIP 10466

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10466 has decent foot traffic at 12.5/20 on the EPA walkability index. Income slightly below the national average ($65,969). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 10466 is an urban area with moderate foot traffic. with a population of 71,116 and household incomes near the national median ($65,969). The area has 57 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

71,116

Population

$65,969

Median Income

-12% vs. national

Urban

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 38.7 — mixed-age market, broad menu appeal.

College-Educated: 18.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 10466.

Food Trucks

Low competition — room to establish

0.4 per 10K residents

Sit-Down Restaurants

2.0 per 10K residents

Fast Food / Counter

6.0 per 10K residents

What this means: Food trucks are 5.0% of the food scene here (3 trucks vs. 57 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,549

Median Gross Rent

$620 K

Median Home Value

Bank Branches

$560 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $65,969.

Low Competition, Proven Demand

Only 3 food trucks registered here against 57 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.