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Food Truck Market: ZIP 10604

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10604 sits in the above-average walkability at 11.0/20 on the EPA index. Median income runs 57% above the national median — $117,014 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 10604 is an urban area with moderate foot traffic. with a population of 12,517 and household incomes well above the national median ($117,014). There are 14 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,517

Population

$117,014

Median Income

+57% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 39.9 — mixed-age market, broad menu appeal.

College-Educated: 34.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 10604.

Sit-Down Restaurants

8.0 per 10K residents

Fast Food / Counter

3.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,245

Median Gross Rent

$740 K

Median Home Value

Bank Branches

$350 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.