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Food Truck Market: ZIP 11209

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11209 sits in the above-average walkability at 13.0/20 on the EPA index. Median income runs 24% above the national median — $92,656 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11209 is an urban area with moderate foot traffic. with a population of 70,756 and household incomes above the national median ($92,656). The area has 176 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

70,756

Population

$92,656

Median Income

+24% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 41.9 — older demographic, may prefer sit-down options.

College-Educated: 39.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11209.

Food Trucks

Low competition — room to establish

0.6 per 10K residents

100

Sit-Down Restaurants

14.1 per 10K residents

Fast Food / Counter

10.7 per 10K residents

What this means: Food trucks are 2.2% of the food scene here (4 trucks vs. 176 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,760

2BR Fair Market Rent

$1,857

Median Gross Rent

$910 K

Median Home Value

Bank Branches

$5.4 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 176 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.