Home › New York › ZIP 11213

Food Truck Market: ZIP 11213

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11213 has decent foot traffic at 12.3/20 on the EPA walkability index. Income slightly below the national average ($62,040). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11213 is an urban area with moderate foot traffic. with a population of 69,630 and household incomes near the national median ($62,040). There are 73 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

69,630

Population

$62,040

Median Income

-17% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 34.5 — mixed-age market, broad menu appeal.

College-Educated: 22.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11213.

Sit-Down Restaurants

3.3 per 10K residents

Fast Food / Counter

7.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,480

2BR Fair Market Rent

$1,607

Median Gross Rent

$1.2 M

Median Home Value

Bank Branches

$510 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $62,040.