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Food Truck Market: ZIP 11221

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11221 has decent foot traffic at 11.6/20 on the EPA walkability index. Income near the national average ($85,122). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11221 is an urban area with moderate foot traffic. with a population of 90,750 and household incomes above the national median ($85,122). There are 93 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

90,750

Population

$85,122

Median Income

+14% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 32.8 — mixed-age market, broad menu appeal.

College-Educated: 30.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11221.

Sit-Down Restaurants

2.8 per 10K residents

Fast Food / Counter

7.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,640

2BR Fair Market Rent

$2,055

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$68 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $85,122.