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Food Truck Market: ZIP 11211

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11211 sits in the above-average walkability at 14.5/20 on the EPA index. Median income runs 41% above the national median — $105,183 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11211 is an urban area with moderate foot traffic. with a population of 65,691 and household incomes well above the national median ($105,183). There are 274 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

65,691

Population

$105,183

Median Income

+41% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 31.4 — mixed-age market, broad menu appeal.

College-Educated: 38.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11211.

166

Sit-Down Restaurants

25.3 per 10K residents

108

Fast Food / Counter

16.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,070

2BR Fair Market Rent

$2,357

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$2.6 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $370–$570 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $105,183.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.