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Food Truck Market: ZIP 11101

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11101 sits in the above-average walkability at 10.4/20 on the EPA index. Median income runs 57% above the national median — $116,807 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11101 is an urban area with moderate foot traffic. with a population of 39,007 and household incomes well above the national median ($116,807). With 9 food trucks and 206 restaurants, this is an active food scene.

Area Profile

39,007

Population

$116,807

Median Income

+57% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 33.4 — mixed-age market, broad menu appeal.

College-Educated: 51.4% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 11101.

Food Trucks

Moderate — proven market

2.3 per 10K residents

119

Sit-Down Restaurants

30.5 per 10K residents

Fast Food / Counter

22.3 per 10K residents

What this means: Food trucks are 4.2% of the food scene here (9 trucks vs. 206 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,140

2BR Fair Market Rent

$2,740

Median Gross Rent

$1 M

Median Home Value

Bank Branches

$1.7 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $380–$580 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.