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Food Truck Market: ZIP 11104

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11104 has decent foot traffic at 12.1/20 on the EPA walkability index. Income near the national average ($84,716). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11104 is an urban area with moderate foot traffic. with a population of 26,825 and household incomes above the national median ($84,716). There are 93 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,825

Population

$84,716

Median Income

+14% vs. national

Urban

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 39.7 — mixed-age market, broad menu appeal.

College-Educated: 40.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11104.

Sit-Down Restaurants

17.9 per 10K residents

Fast Food / Counter

16.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,810

2BR Fair Market Rent

$1,924

Median Gross Rent

$670 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $340–$540 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.