Home › New York › ZIP 11378

Food Truck Market: ZIP 11378

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11378 has strong foot traffic at 14.5/20 on the EPA walkability index. Income near the national average ($84,762). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11378 is an urban area with moderate foot traffic. with a population of 37,828 and household incomes above the national median ($84,762). The area has 56 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

37,828

Population

$84,762

Median Income

+14% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 18.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11378.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

5.6 per 10K residents

Fast Food / Counter

9.3 per 10K residents

What this means: Food trucks are 5.1% of the food scene here (3 trucks vs. 56 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,660

2BR Fair Market Rent

$1,932

Median Gross Rent

$830 K

Median Home Value

Bank Branches

$1.3 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 56 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.