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Food Truck Market: ZIP 11385

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11385 has strong foot traffic at 14.6/20 on the EPA walkability index. Income near the national average ($87,365). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11385 is an urban area with moderate foot traffic. with a population of 103,865 and household incomes above the national median ($87,365). The area has 190 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

103,865

Population

$87,365

Median Income

+17% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 36.1 — mixed-age market, broad menu appeal.

College-Educated: 24.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11385.

Food Trucks

Low competition — room to establish

0.3 per 10K residents

Sit-Down Restaurants

8.0 per 10K residents

107

Fast Food / Counter

10.3 per 10K residents

What this means: Food trucks are 1.6% of the food scene here (3 trucks vs. 190 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,500

2BR Fair Market Rent

$1,959

Median Gross Rent

$840 K

Median Home Value

Bank Branches

$3.6 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 190 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.