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Food Truck Market: ZIP 11106

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11106 has strong foot traffic at 14.4/20 on the EPA walkability index. Income near the national average ($85,573). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11106 is an urban area with moderate foot traffic. with a population of 40,657 and household incomes above the national median ($85,573). The area has 139 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

40,657

Population

$85,573

Median Income

+15% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 36.4 — mixed-age market, broad menu appeal.

College-Educated: 40.3% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 11106.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

17.2 per 10K residents

Fast Food / Counter

17.0 per 10K residents

What this means: Food trucks are 2.1% of the food scene here (3 trucks vs. 139 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,850

2BR Fair Market Rent

$2,032

Median Gross Rent

$640 K

Median Home Value

Bank Branches

$1.7 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $340–$540 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 139 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.