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Food Truck Market: ZIP 11422

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11422 sits in the above-average walkability at 13.2/20 on the EPA index. Median income runs 46% above the national median — $108,519 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11422 is an urban area with moderate foot traffic. with a population of 33,085 and household incomes well above the national median ($108,519). There are 35 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

33,085

Population

$108,519

Median Income

+46% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 41.9 — older demographic, may prefer sit-down options.

College-Educated: 24.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11422.

Sit-Down Restaurants

4.2 per 10K residents

Fast Food / Counter

6.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,000

2BR Fair Market Rent

$2,327

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$110 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $360–$560 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.