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Food Truck Market: ZIP 11793

Opportunity Score

89 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11793 sits in the above-average walkability at 13.3/20 on the EPA index. Median income runs 126% above the national figure — $168,519 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11793 is an urban area with moderate foot traffic. with a population of 31,497 and household incomes well above the national median ($168,519). There are 53 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

31,497

Population

$168,519

Median Income

+126% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 42.2 — older demographic, may prefer sit-down options.

College-Educated: 34.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11793.

Sit-Down Restaurants

8.3 per 10K residents

Fast Food / Counter

8.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,710

2BR Fair Market Rent

$2,169

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$1.7 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.