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Food Truck Market: ZIP 12110

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12110 sits in the above-average walkability at 11.0/20 on the EPA index. Median income runs 41% above the national median — $105,024 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 12110 is an urban area with moderate foot traffic. with a population of 20,081 and household incomes well above the national median ($105,024). There are 87 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,081

Population

$105,024

Median Income

+41% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 39.7 — mixed-age market, broad menu appeal.

College-Educated: 32.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 12110.

Sit-Down Restaurants

21.4 per 10K residents

Fast Food / Counter

21.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,499

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1.8 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.