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Food Truck Market: ZIP 12189

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12189 has strong foot traffic at 14.0/20 on the EPA walkability index. Income slightly below the national average ($65,276). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 12189 is an urban area with moderate foot traffic. with a population of 18,656 and household incomes near the national median ($65,276). There are 19 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

18,656

Population

$65,276

Median Income

-12% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 41.2 — older demographic, may prefer sit-down options.

College-Educated: 19.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 12189.

Sit-Down Restaurants

4.8 per 10K residents

Fast Food / Counter

5.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,115

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$98 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.