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Food Truck Market: ZIP 12183

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12183 has strong foot traffic at 14.7/20 on the EPA walkability index. Income slightly below the national average ($59,406). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 12183 is an urban area with moderate foot traffic. with a population of 2,970 and household incomes near the national median ($59,406).

Area Profile

2,970

Population

$59,406

Median Income

-20% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 32.5 — mixed-age market, broad menu appeal.

College-Educated: 19.4% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,084

Median Gross Rent

$140 K

Median Home Value

Bank Branches

$39 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $59,406.