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Food Truck Market: ZIP 12421

Opportunity Score

40 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12421 is a car-dependent rural area — walkability data unavailable. Population sits at 238. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 12421 is an rural area. with a population of 238 and household incomes above the national median ($97,545).

Area Profile

238

Population

$97,545

Median Income

+31% vs. national

Rural

Area Type

Median Age: 71.5 — older demographic, may prefer sit-down options.

College-Educated: 32.8% — balanced market for quality & value.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.