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Food Truck Market: ZIP 12474

Opportunity Score

27 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 12474 is a car-dependent rural area — 5.3/20 on the EPA walkability index, 5.2 points below the national average. Population sits at 891. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 12474 is an rural area with low foot traffic. with a population of 891 and household incomes near the national median ($54,462).

Area Profile

891

Population

$54,462

Median Income

-27% vs. national

Rural

Area Type

5.3/20

Foot Traffic

Very Car-Dependent

Median Age: 60.4 — older demographic, may prefer sit-down options.

College-Educated: 30.0% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$840

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$23 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.