Is ZIP 12439 a good market for a food truck?

ZIP 12439 scores 36/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 12439?

The median household income in ZIP 12439 is $88,958, 19% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › New York › ZIP 12439

Food Truck Costs Near Hensonville, NY (12439)

Opportunity Score

36 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 12439 is a car-dependent rural area — walkability data unavailable. Population sits at 380. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 12439 is an rural area. with a population of 380 and household incomes above the national median ($88,958). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

380

Population

$88,958

Median Income

+19% vs. national

Rural

Area Type

Median Age: 48.5 — older demographic, may prefer sit-down options.

College-Educated: 22.1% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 12439.

Sit-Down Restaurants

105.3 per 10K residents

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.