Is ZIP 12454 a good market for a food truck?

ZIP 12454 scores 46/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 12454?

The median household income in ZIP 12454 is $104,306, 40% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › New York › ZIP 12454

Food Truck Costs Near Maplecrest, NY (12454)

Opportunity Score

46 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 12454 is a car-dependent rural area — walkability data unavailable. Population sits at 368. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 12454 is an rural area. with a population of 368 and household incomes well above the national median ($104,306).

Area Profile

368

Population

$104,306

Median Income

+40% vs. national

Rural

Area Type

Median Age: 45.1 — older demographic, may prefer sit-down options.

College-Educated: 39.9% — balanced market for quality & value.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.