Is ZIP 12589 a good market for a food truck?

ZIP 12589 scores 100/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 12589?

The median household income in ZIP 12589 is $118,214, 59% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

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Food Truck Costs Near Wallkill, NY (12589)

Opportunity Score

100 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 12589 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 12589 is an urban area. with a population of 19,639 and household incomes well above the national median ($118,214). There are 10 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,639

Population

$118,214

Median Income

+59% vs. national

Urban

Area Type

Median Age: 40.2 — older demographic, may prefer sit-down options.

College-Educated: 17.1% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 12589.

Sit-Down Restaurants

3.6 per 10K residents

Fast Food / Counter

1.5 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,149

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$120 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $118,214.